Akerna is an enterprise software company that has created a global technology ecosystem for cannabis. They serve the cannabis industry by providing compliance, data, payments, and seed-to-sale tracking.
They wanted a brand refresh that focused on the technology aspect of their company without heavily relying on the typical cannabis marketing of their competitors. This is achieved with clean lines, a minimal colour palette, and a bold new logo.
This updated brand is showcased with a new website and refreshed marketing materials.