The Canadian Pharmacists Association (CPhA) brings the world of pharmacy together, and their redesigned logo is a direct visual representation of that. The two distinct halves of the logo are linked in the middle by negative space in the shape of the Canadian maple leaf—this is representative of the various partnerships they enable and the collaborative spirit they encourage. With allusions to a capsule or lozenge, the logo firmly establishes the CPhA as uniquely rooted in—and dedicated to—the world of pharmacy, distinguishing it from the countless other health care associations and organizations in the same space.