Ariete Hospitality Group opened the first of its kind in the Miami area: a record & ice cream shop. With ice cream being such a commodity in sunny Florida, Scoop wanted to focus in on the resurgence of vinyl and pair it with a killer scoop of ice cream.

This brand incorporates the pastel vibes of Miami with geometrics and textures. It all started with the drip of an ice cream cone creating a brand that is both friendly and bold. Mixing skater vibes and street art elements differentiate Scoop from other ice cream shops while the muted colour palette keeps it from being overwhelming.