To reinforce its position as a global cybersecurity leader with modern solutions, Trend Micro needed to increase brand awareness and communicate a unique, positive message aligned with its corporate values and capabilities.
A campaign was created that transformed Trend Micro security data into original works of art—demonstrating that cybersecurity can be beautiful when you’re both protected and empowered.
These beautiful artworks were then designed and produced into various 2019 RSA conference elements including a full interactive art gallery.